Hi NS,
You are the first person on the forum to ask us that question.
Celtx is an acronym. It stands for
C-rew
E-quipment
L-ocations
T-alent
X-ML
Things have changed with our application in the past 4 years of development , but we stuck with the name.
We pronounce it "Kel-tix", with a hard C, but people also seem to like to pronounce it with a soft "Cell-ticks".
There are many international Celtx users and I'm sure that everyone pronounces it a little differently. We don't mind how you pronounce it, as long as you find it useful!
Thanks for asking,
Michelle
celtx.com